Even though as a clothing brand Unconditional Clothing is about seven years old it has been slowly and steadily gaining more and more popularity until this season where it has finally hit the big time with its latest collection. The brand first started as the in store brand for a high fashion men’s clothing store in the fashionable area called Soho, London in the United Kingdom called the Concrete Shop. It was instantly liked by the kind of men who had an eye for the latest trends in fashion and who shopped in the extremely high end clothing stores in the area. It soon became an actual clothing collection that even began to show at one of the most prestigious Fashion Weeks in the world, the London Fashion Week.
Once again the collection was a hit with fashion followers and critics alike. To cater to women who wanted to wear Unconditional Clothing the label started a parallel women’s line and started showing it at the London Fashion Week as well. After showing at the London fashion week for five seasons and getting great reviews from fashion magazine editors and fashion industry watchers alike, the people at Unconditional decided to take the collection across the Atlantic and the its lines for men and women debuted at what is probably the most popular Fashion Week in the world, the New York Fashion week. The collection has now shown with great success at the New York Fashion week for two seasons with equally great results. Once again the reviews have been very positive and the Unconditional brand has had great things written about it. The Atlas of Fashion Designers of the year 2009 called it one of the brands that has the most impact on British fashion today. High praise indeed for a brand that is relatively so young and has not even been on the fashion scene for a decade yet.
The reason that most men and women who are into fashion are aware of the brand and are buying clothing from the Unconditional line is because of its design ethos that combine the best elements of British and American styles. The brand is said by critics to have a London attitude coupled with a distinctly American sense of ease and simplicity. This winning combination is said to be both edgy as well as laid back in equal doses.
