Online shopping for clothing, one has to admit, has truly come a long way.
Once upon a time, in the earliest day of E-Commerce, when all we had were those plain text sites, (most of which unfortunately went down with the dot com bust of late 90s), one could never be quite sure that the item they were purchasing could ever reach them. What was referred to as online shopping in those days was itself a very rudimentary arrangement, as you had to know what you were purchasing beforehand (since you could not see it on the website). Once you purchased it, you had to wait for it to go through the ordinary postal system, and since the postal system was itself not as sophisticated and automated as today, you would not quite blame anyone if what you purchased never reached you, or if it took ages in doing so.
Online shopping has, however, advanced greatly since those ‘dark ages.’ Today we find ourselves in an age where you can actually go shopping in one of those so called same day delivery online stores; where what you go shopping for online (if you are doing it from your office for instance), can actually get to your home before you do!
There are, of course, some types of stores that have found the model of delivering items bought more easily adaptable than others. Clothing stores, for instance (especially those dealing with ready-made label clothing, which are in the majority nowadays anyway), have found the idea of delivering the items bought alluring as a value proposition to their customers.
The appeal of the online shopping model where items bought are delivered the same day can be attributed to the psychology of garment-shopping, given that many – if not most – people shop for clothes for psychological (rather than practical reasons). Incidentally, this used to be one of the major drawbacks for online clothing shopping, as many people used to argue that with the ordinary online shopping model (where the item you were shopping for took like a week before getting to you), you would end in a situation where whatever emotional tension you were subconsciously doing the shopping to relieve subsided before the item you bought reached you, leading to feelings of regret for having bought it when it finally came to you.
The Geeks and administrators behind these online clothing stores offering opportunity for the clothing items bought to be delivered within the same day deserve special credit for the easy (and realism) they have infused in the whole online clothing experience. If, for instance, you are entering into the Internet looking for a particular clothing line say Lyle and Scott designer clothing, all you have to do to nowadays is log onto their online store – as you would to any website, enter the name of the clothing line you would be looking for say Lyle and Scott designer clothes into some search box or select pictorially them from some store directories; then check out with your credit card or even PayPal account in some stores, and wait for the item to be delivered to your home in the same day – and typically in as long (if not less) than it would have taken you to bring them home, if you went shopping for them in a brick and mortar clothing store.
